About SANGFROID

Two Brothers, One Vision.

We’re two brothers from Greater Montréal who set out to create something of our own. What started as late-night conversations and small ideas slowly grew into SANGFROID — a brand that reflects not just our style, but the values we try to live by: resilience, composure, and staying true to oneself.

We’re not designers by trade, just two people learning, creating, and building step by step. Every piece, every detail, and every decision has been a hands-on process — from the designs to the packaging to the long nights figuring out how to bring it all together.

SANGFROID is our way of sharing a piece of that journey. Minimal by design, bold in spirit. Coldblooded — for anyone who connects with the mindset of staying unshaken and unapologetically yourself.